And the point is . . .

That is,the point of consecutive pieces of television advertising.  Normally I watch not television, but this morning for the first time in several months, I did see a little.  It was last few minutes of the first half and the first few minutes of the second half of the Champions League quarter-final between Real Madrid and Borussia Dortmund.  And Ronaldo’s goal was sublime.  But that’s not the point.

The point is the accompanying advertising prior to the chat show that for decades has punctuated SBS’s football offerings (the least viewer could write the script).  The first advertisement was for something called BET365, which concluded in small print ‘gamble responsibly’.  Next was Nike, offering an imperative in much larger font size: ‘Risk Everything’.  Hmmm.


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